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Tying Keywords to Conversions in a ‘Not Provided’ World

Thursday, February 18, 2016 - 01:00 PM EST

Russ Jones,
Principal Search Scientist,

Randy Antin,
Vice President of Marketing,

Identifying and focusing on the keywords that drive traffic and conversions is critical to success in both organic and paid search campaigns. Yet, it’s harder than ever to identify those keywords. Google’s encryption of search referral keywords means that SEOs have no visibility into natural search terms -- the majority are ‘keyword not provided.’ SEMs need insight into competitive keywords that drive volume as well as revenue -- but struggle to find the tools that can help.

What if you could identify and track the keywords driving traffic – and conversions? And what if you could gain insight into competitors’ most important keywords as well? Join Russ Jones and Randy Antin as they discuss ways to discover the keywords that convert.

Attend this webinar and learn how to:

  • Find and focus on keywords that convert.
  • Use keyword research tools in a ‘not provided’ world.
  • Improve your paid search results by gaining visibility into competitors’ best performing keywords.

Russ Jones, Principal Search Scientist at Moz.com, has been practicing SEO since 2005 when he joined Angular (previously Virante) and went on to become the company’s Chief Technology Officer. Russ spearheaded the development of several ethical SEO technologies such as LinkSleeve, the second largest link spam prevention tool, and OpenCaptcha, a free distributed anti-spam solution. Most recently, Russ developed SERPscape, which contains data on 40 million U.S. search results, and was acquired by Moz when he joined the company.

Randy Antin, Vice President of Marketing at Jumpshot, has spent 12 years in search with a heavy emphasis on SEO. Randy held previous roles at Gap Inc.,Travelocity, and several travel start-ups. He fondly remembers the days of Inktomi's Paid Inclusion Program, and has navigated the world of schematic web and encrypted search to PLAs and Enhanced Campaigns.

This webcast is sponsored by