Look Me in the Brain – Identifying Unconscious Bias
Type: Audio Webcast
Date: March 17, 2016
Time: 01:00 - 02:00 PM ET
Recommended CPE Credit: 1
Webcast Description:

This session will help participants identify personal biases which might be holding us back from true inclusiveness.
Learning Objectives:

Participants will gain the ability to identify the following types of unconscious bias in themselves:

• Attentional bias
• Diagnosis bias
• Pattern recognition bias
• Value attribution bias
• Confirmation bias
• Priming bias
Field of Study: Specialized Knowledge & Applications
Level: Intermediate
Prerequisite: Basic understanding of unconscious bias/some prior discussion of the topic of unconscious bias
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Unconscious Bias Webcast Series

Did you know that....

...NBA referees call fouls on players of the opposite race significantly more than on those of the same race as themselves? (Stanford & Wharton study)

...people believe others whose accents resemble their own significantly more than those who sound different, with just one exception? (University of Tel Aviv and University of Chicago study)

...people tend to hire candidates who sit on the side that matches their dominant hand more than those who sit on the other side? (Max Planck Institute of Psycholinguistics study)

…travelers who are in business attire get through security clearance at airports 47% faster than those who are more casually dressed? (Cook Ross study)

Why do these surprisingly obvious incidents of inequity happen even with well-intentioned people? Because our brains are programmed to leverage pattern recognition and informed judgment to make spot decisions with limited information. We use our instincts and rely on heuristics 99.999996% of the time. And it is not a bad thing. Developing our ability to process information and generate solutions in an instant can be invaluable to our organizations, to our teams, to our careers. However, there is an insidious and pervasive cost for this basic instinct. It is unconscious bias.

Unconscious bias in our decision making impacts day to day issues like hiring, mentoring, promoting, staffing, and developing people, and engaging with clients much more significantly than we might realize. A recent computer simulation found that a 1% bias in performance ratings across lower levels of an organization can result in a 30% difference in the composition of the top leadership team.

The AICPA Unconscious Bias Webcast Series is composed of 3 modules that enable three powerful learning outcomes for participants through an engaging mix of insights, exercises, illustrations, activities, polls and videos.

Module 1: Help Me in the Heart - Understanding Unconscious
Thursday, February 18, 1pm – 2pm ET
Click here to register.

Module 2: Look Me in the Brain – Identifying Unconscious Bias
Thursday, March 17, 1pm – 2pm ET
Register above.

Module 3: Fix Me in the Act – Managing Unconscious Bias
Thursday, April 21, 1pm – 2pm ET
Click here to register.