Top Tips for B2B Lead Management



The best marketers are finding ways to bridge the gap between marketing's initial effort to generate a lead and the moment that lead is ready for sales.

During this webcast, you will learn about:

  • Nurturing using effective email marketing
  • Optimizing landing pages & forms
  • Tracking behaviors for lead scoring
  • Aligning sales and marketing



Featured Speaker:
Jon Miller
VP of Marketing,
Marketo
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