Duration: 45 minutes
Psychological Factors that Drive Law Firm Website Success
Of all the elements that go into a website’s design, conversion optimization is unquestionably the most critical. What is “conversion?” It’s the science of getting site visitors to actually contact your law firm.
And it really is a science, too. Conversion-optimized websites all share one element in common: They’re grounded in a solid understanding of the way humans make decisions.
In this webcast, you’ll learn techniques that can help you capitalize on the emotional factors that motivate website visitors to take action.
The webcast will cover:
Michael Owen Hill
Product ManagerFindLaw, a Thomson Reuters business
Digital Marketing Expert, Web Conversion FindLaw, a Thomson Reuters business