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This webinar was originally broadcast on: Tuesday, November 24, 2015 12:00 PM EST / 9:00 AM PST
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The Boat Services Industry (as well as residential, health, automotive, etc.) is on the brink of a massive evolution in terms of delivering a more comprehensive set of services – under an “ongoing management” services model rather than one-off repair services model. Consumers are demanding a higher, more comprehensive level of consumer services from their boatyard, and marine businesses are starting to migrate from a one-off repair/maintenance services model to a more strategic, ongoing recurring-revenue monitoring or management model. This webinar introduces this evolutionary model and gives the attendee a framework to consider which could move their business up the ladder to recurring revenue, high customer stickiness, sustainability and more predictability in cash flows.
What attendees will learn:
- Four stage business growth model (going from tactical services to strategic services) – From boat Repair and Maintenance to comprehensive and proactive boat Monitoring and Management
- How to begin migrating your business up the ladder toward full managed services
- How to start changing the way you talk to customers in order to foster these more strategic, ongoing relationships
- Anecdotes and successes from various boatyards
Who should attend:
- Any marine services provider – boatyard, fleet management, boat rental, broker/dealer, concierge, marina
Presenters
Jim Bronstein Marine Industry Executive CEO of Marine Business Advisors
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Kevin Hutchinson Founder, CEO and Chairman MyTaskit
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Moderator
Allison Boccamazzo Managing Content Producer Content Boost
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