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| Retailing through the Noise: Deliver a Personalized Shopping Experience Where the Customer IS the Channel | ||
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On Demand
A top priority for retailers is developing strategies to acquire, best serve, and retain valued customers and analyzing the myriad of customer data can provide invaluable insight. Discover how customer data plus predictive analytics provides the foundation for informed decision making in customer-centric marketing and retail operations. Join this session to hear a panel of thought-leaders discuss how to: - Gain better insight into your customers' behavior and preferences. - Deliver the best possible offer or interaction at the next point of customer contact - Create compelling experiences that capitalize on information customers share and devices they use - Better meet your customer needs and drive profitable revenue Moderator: Ralph Jacobson, Global Retail Industry Analytics Marketing Leader, IBM Panelists: Gary Davis, Global Retail Leader, IBM Institute for Business Value Vivian Braun, Worldwide Solutions Marketing Executive, Distribution Sector, IBM Analytics Tony Firmani, Director - Advanced Analytics, Perficient Inc. |
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