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Voice of the Customer: A New Era for Capturing Better Customer Insights

Customers don’t play by the rules anymore. In fact, we live in the age of the customer. They choose where they get their information from, what defines a superior experience, and how to exercise their opinions and purchasing power. More than ever, the smartest organizations are listening and adapting to their customers by implementing sophisticated customer feedback programs to generate deeper insights that ultimately lead to smarter business decisions.

Join the customer experts from Frost & Sullivan, National Motor Club and Inquisium for this one hour eBroadcast to gain valuable takeaways and best practices, including:

  • Actionable insights derived from today's customer experience and feedback trends
  • Customer Feedback Success Story: VP of Client Relations, National Motor Club
  • Feedback Management: How to Collect, Analyze & Act


Dan Colquhoun,
Vice President
Customer Research Frost & Sullivan

Adrienne Dickens,
Vice President of Client Relations, National Motor Club

Mike Phillips,
Director of Feedback Strategy