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Transforming Mobile Searches Into Sales: The Hype Around Beacon Technology

Tuesday, October 27, 2015 - 01:00 PM EDT


Speakers:
Greg Sterling,
VP Strategy and Insights,
Local Search Association

Warren Raisch,
Chief Customer Officer,
Rio SEO

You’ve heard the scenario: using beacon technology, a national advertiser pinpoints a consumer’s precise location in a store and serves up a highly relevant ad in response to mobile search. For digital marketers, this is the ultimate game-changer, right?

In this webinar, Warren Raisch and Greg Sterling will share the latest insights and tactics enterprise brands are using to convert online searches to offline sales, and how brands are using beacon and other location-based technology to tap into mobile searches.

You'll learn:

  • Why beacon technology is just a piece of plastic unless you have an online-to-offline strategy in place
  • How the experience of using a mobile wallet compels consumers to buy
  • How to be present in the mobile moments of need
  • Alternatives to beacon technologies
  • The impact of Apple's i0S 9 release on mobile ad blocking

Warren Raisch is a business and thought leader with a vast experience working as a senior executive with leading High Tech companies, such as: Apple, Adobe and HP divisions and leading agencies. Warren is also a McGraw-Hill published author in the Online Marketing space and a frequent keynote speaker at leading industry events. He has established global operations across more than 190 countries.

Greg Sterling, is a contributing editor for Search Engine Land and writes a personal blog Screenwerk, examining the world of media and local advertising. He also writes about the mobile internet at Internet2Go. His consulting firm, Sterling Market Intelligence, conducts research on the impact of the internet and digital media on offline consumer behavior.


This webcast is sponsored by