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Building Your SaaS Solution: The Recipe for SaaS Success

Whether you are an existing company transitioning to SaaS or a newly formed SaaS company, ensuring a great customer experience is essential. To deliver quality customer experiences, SaaS providers need to make certain key decisions when developing applications and rolling out products. However, many companies don’t have all of the ingredients (resources, experience, expertise) to make and execute on these decisions.

This webinar will discuss SaaS providers core competencies as well as areas outside a provider's expertise, namely application delivery.

You’ll learn the recipe for SaaS success by understanding:
• What services to make yourself and which ones you should buy
• The challenges of delivering SaaS applications over the public Internet
• How to identify with a trusted partner who can protect you from threats and provide high performing SaaS applications to customers on any device, anywhere.


Robert Mahowald, Program Vice President SaaS and Cloud, IDC

Robert Mahowald is a Program Vice President at IDC and leads the SaaS & Cloud Services practice, and the SaaS & Cloud Application Platforms program, as well as co-leads IDC's Cloud Services: Global Overview program. In his roles, Robert advises clients on key trends and opportunities in the changing world of software creation and delivery in the age of cloud computing. Mr. Mahowald is well-known as a subject matter expert in the areas of SaaS, IT Cloud services and software application delivery, and he has been a featured lecturer at various executive events, industry seminars, television programs and conferences.

Mike Hanson, CISO, MINDBODY Inc.

Michael Hanson serves as the Chief Information Security Officer (CISO) at MINDBODY Inc., and is responsible for guiding and directing globally the information security activities, including architecture, design, implementation, and operations. Mr. Hanson has 26 years of experience in information security architecture and IT operations, specializing in service management, cryptography and network engineering. Mr. Hanson is a graduate of University of Maryland, with a Master of Science degree in Information Systems Management.

Jim Geronaitis, Senior Industry Marketing Manager, Akamai Technologies

Jim Geronaitis is a High Tech and SaaS Senior Industry Marketing Manager at Akamai. He has more than 30 years of High Tech experience in product management, marketing, and business development. Prior to Akamai, he held executive positions in Product Management, Product Marketing and Business Development at EMC Corporation, Sterling Commerce, Permabit and Computer Associates (CA) where he directed storage marketing; in addition, he held the role of Senior Technology Strategist in the office of the CTO. Jim is a graduate of Curry College.