|Threats to Success in the Gaming Industry
Date: Tuesday, September 29, 2015
Time: 02:00 PM EDT - 3: 00 PM EDT
Explore Gaming Business Challenges
Ever Wish You Could Consistently Exceed Consumer Expectations?
Using up to date metrics derived from Akamai’s intelligent platform, along with developer and player feedback, Nelson Rodriguez, our gaming guru, will cover:
- The roadblocks to acquiring new users profitably across devices, from your marketing website, to trial, to install, to day one conversions.
- The never-ending challenge and high stakes of retaining players by keeping content fresh, and delivering fast, flawless game experiences every time.
- The daily risk of data theft and server downtime from an ever-expanding range of cyber attacks that can drive high player churn, and disrupt your revenue stream.
Nelson Rodriguez is senior marketing manager for games at Akamai Technologies, where he oversees the Company’s global marketing strategy for the games industry. Rodriguez has helped launch dozens of games across every platform, including blockbusters like Halo 3, Tekken 5, and Assassin’s Creed Brotherhood, and indie titles like Tweet Defense and A Kingdom for Keflings. After two years on the Xbox marketing team, developing social and community strategy, he spent six years creating award-winning digital marketing campaigns for clients like Ubisoft, Microsoft, Sony and Hasbro.