In this webcast you’ll hear about the latest offerings from IBM and Salesforce and learn more about the Customer-activated Enterprise.

This session features an interview with Rick Ruskin, who will enlighten us all about a new capability that has General Motors extending its leadership in the development of connected cars. This new technology is built by IBM, for OnStar and GM, powered by Salesforce!

This interview style format includes:
  • A conversation with the Salesforce Alliance Team, and how IBM and Salesforce are building their vision around the digital customer
  • A sneak peak at IBM’s presence, and how you can interact with their SMEs at Dreamforce 2015
  • An interview with OnStar Online Commerce Marketing Lead Rick Ruskin, who let’s you in on the big rollout they have planned at Dreamforce!

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Available On Demand


Andrew Cannon,
Associate Partner,
IBM Global Business Services,
Salesforce Center of Competency

Tom Dunn,
Sr. Director,
Global System Integrator Alliances,

Rick Ruskin,
Sr. Manager Product and Marketing, Online Commerce
Global Connected Customer Experience
General Motors Company