Michael Kantor, CEO and Founder, Promotion Optimization Institute, LLC
Mike is the visionary for Collaborative Marketing, who has created and is executing with a brilliant, committed group of retail, CPG, and academic leaders the Certified Collaborative Marketer (CCM)™ curriculum and certification for how to collaborate with trading partners. He continuously produces the best industry events on marketing effectiveness and collaborative price/promotion optimization around the globe.
Mr. Kantor has spent his career creating retail and brand price/promotion optimization programs, and analytics that drive improved loyalty and profits. Mike co-chaired and developed with Gartner, Inc. and leading CPG executives the industry’s first standard set of trade promotion definitions/metrics; and pioneered efforts to define and document trade promotion management in foodservice.
Jon Vasatka, EVP of Business Development, T-Pro Solutions
Jon has over 27 years of CPG management experience in the area of Sales Operations, Trade Marketing, Strategic Planning, Category Management, Budgeting, Sales and Forecasting. Professional experience includes leadership and management roles at Continental Mills, PepsiCo and Dannon. He also has experience in evaluating and implementing TPM and TPO solutions in his role as VP and Director of Sales Operations. He is also on the POI Education Advisory Board and worked on the development of the Trade Management module for the Certified Collaborative Marketer curriculum.
Chuck Scott, Trade Promotion Manager, Ainsworth Pet Nutrition
Chuck Scott is the Trade Promotion Manager with ainsworth Pet Nutrition (APN) in Meadville, PA. APN is a leading supplier of safe, high quality pet foods. Over the past 3 years, he has been partnering with a new Trade Analytics software company, to develop a post-analysis and predictive modeling capability, that has improved the average APN Trade promotion ROI by 16.8% He received his bachelor’s degree in Communication Arts from Cedarville University, Cedarville, OH
Paul Ford, Director of Trade Finance, Perfetti Van Melle
Paul has 12 years of CPG experience with Procter & Gamble, Kellogg, and Perfetti van Melle. His responsibilities have spanned Supply Chain Finance, Financial Planning & Analysis, Corporate Reporting, and, for the latter part of his career, Trade Marketing / Trade Finance. Paul has Trade experience on both the Corporate and Field sides, including responsibility for the development of trade infrastructure to facilitate Kellogg acquisition of the Pringles brand from P&G. Paul received his undergraduate education from the University of Kentucky in Finance Administration and currently resides in Newport, KY with his beautiful wife and two tireless young children.