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MODERATOR:

Jim Dudlicek, Editor-in-Chief, Progressive Grocer

Jim leads daily operations of the magazine, spearheads key features for the magazine and otherwise contributes to the brand’s print and digital properties. An active tweeter at trade events (@jimdudlicek), Jim has been a presenter at industry conferences and shows, and he moderates many of PG’s frequent webcasts and panel discussions.

Before joining PG in April 2010, Jim served as chief editor of both Dairy Field and Dairy Foods magazines, covering the dairy processing industry. Prior to becoming a trade journalist, Jim worked for eight years at several Chicago-area non-daily newspapers as a reporter and editor. He graduated from Marquette University in 1994 with a bachelor of arts degree in journalism.
Implementing Predictive Analytics to Generate Big Wins with Trading Partners

AVAILABLE ON DEMAND:
Originally broadcast on:
Date: Tuesday, September 29, 2015
Time: 2:00 pm ET/1:00 pm CT/11:00 am PT
Duration: 60 minutes (including Q&A)

Produced by POI, sponsored by T-Pro Solutions and hosted by
Progressive Grocer


This webinar will focus on the key learnings from manufacturers who are at different stages of deploying Trade Promotion Optimization (TPO) into their organizations, how they gained acceptance across teams, and consistently demonstrate the benefits plus impact to their company and retail trading partners.

After attending this webinar, you will:

• Understand the financial impact of TPO to an organization and how they are measuring it.
• Know the IT resources required for consolidating all of your key data centers.
• Learn how to utilize this information to improve collaboration and results for your Retail partners across multiple channels.


SPEAKER:

Michael Kantor, CEO and Founder, Promotion Optimization Institute, LLC

Mike is the visionary for Collaborative Marketing, who has created and is executing with a brilliant, committed group of retail, CPG, and academic leaders the Certified Collaborative Marketer (CCM)™ curriculum and certification for how to collaborate with trading partners. He continuously produces the best industry events on marketing effectiveness and collaborative price/promotion optimization around the globe.

Mr. Kantor has spent his career creating retail and brand price/promotion optimization programs, and analytics that drive improved loyalty and profits. Mike co-chaired and developed with Gartner, Inc. and leading CPG executives the industry’s first standard set of trade promotion definitions/metrics; and pioneered efforts to define and document trade promotion management in foodservice.


PRESENTER:

Jon Vasatka, EVP of Business Development, T-Pro Solutions

Jon has over 27 years of CPG management experience in the area of Sales Operations, Trade Marketing, Strategic Planning, Category Management, Budgeting, Sales and Forecasting. Professional experience includes leadership and management roles at Continental Mills, PepsiCo and Dannon. He also has experience in evaluating and implementing TPM and TPO solutions in his role as VP and Director of Sales Operations. He is also on the POI Education Advisory Board and worked on the development of the Trade Management module for the Certified Collaborative Marketer curriculum.


PANELISTS:

Chuck Scott, Trade Promotion Manager, Ainsworth Pet Nutrition

Chuck Scott is the Trade Promotion Manager with ainsworth Pet Nutrition (APN) in Meadville, PA. APN is a leading supplier of safe, high quality pet foods. Over the past 3 years, he has been partnering with a new Trade Analytics software company, to develop a post-analysis and predictive modeling capability, that has improved the average APN Trade promotion ROI by 16.8% He received his bachelor’s degree in Communication Arts from Cedarville University, Cedarville, OH


Paul Ford, Director of Trade Finance, Perfetti Van Melle

Paul has 12 years of CPG experience with Procter & Gamble, Kellogg, and Perfetti van Melle. His responsibilities have spanned Supply Chain Finance, Financial Planning & Analysis, Corporate Reporting, and, for the latter part of his career, Trade Marketing / Trade Finance. Paul has Trade experience on both the Corporate and Field sides, including responsibility for the development of trade infrastructure to facilitate Kellogg acquisition of the Pringles brand from P&G. Paul received his undergraduate education from the University of Kentucky in Finance Administration and currently resides in Newport, KY with his beautiful wife and two tireless young children.