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This webinar was originally broadcast on: Tuesday, September 29, 2015 02:00 PM EDT / 11:00 AM PDT
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Customer Engagement Centers (CECs) are much more than mere multi-channel contact centers. They are considered to be the next generation set of solutions to be implemented on customer service areas. Although this concept was developed several decades ago, it is much more important now, due to the complexity of managing clients in an Omnichannel environment.
New generations, and hence customers, are evolving into native multichannel users, but this concept is much more than managing multichannel. It is the capability to understand the customer context and identify the customer on every single interaction, comprehend why each customer interacts with the organization, and build a detailed profile based on preferences, issues, purchases, use of products, or even personality. It is necessary to define a personalized relationship strategy and processes to engage each individual customer with the customer service team with a successful outcome that will increase your company sales, covert customers into prescribers, improve your client´s loyalty, and leverage the information you have on your customer to adapt to their preferences.
Join us on this webinar and learn how to engage your customers.
Who should attend:
- COO's
- Contact Center Managers
- Customer service Managers
- CIO's
- CTO's
- CFO´s
Presenters
Paul Dickinson Vice President for Presence Technology in North America Presence Technology
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Moderator
Peter Bernstein Senior Editor TMCnet
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