Thursday, August 27, 2015
11:00 a.m. PT, 2:00 p.m. ET


Turn your data into donations

Once upon a time, successful fundraising was considered an art. You would nurture individual relationships, write letters, make phone calls and maybe even hold a benefit. Talent and intuition were all you needed. But today, you need more. You need science, too.

The strategic challenges facing nonprofits today are far more complex. You’re dealing with more competition than ever. And with all of today’s media opportunities—and limitations—you need to tailor your messaging to work in multiple channels. Then there’s all that data. Now, it seems, you’ve got to add “data science” to your list of skills.

Predictive analytics can help you balance the art and science of fundraising. It offers the insights you need to help predict individual donor behavior. And it can help you understand what drives engagement and support. So you can do a better job of forecasting performance and potential. In other words, it’s the science that helps your art pay off.

Join us for a free webinar on Thursday, August 27 at 2 pm ET, and learn how to combine the art and science of fundraising. Emma Hinke, associate director of research analytics at Johns Hopkins University, and Alex Oftelie, IBM nonprofit subject matter expert, will show you how predictive analytics can help you:
  • Take advantage of your data to understand philanthropic behavior and motivation.
  • Respond to the unique challenges facing your institution.
  • Develop simple models to help you understand your prospect pools and develop new strategies.
  • Build reports that make it easy to access and evaluate prospects and portfolios

This exciting and informative webcast is sponsored by IBM and hosted by The Chronicle of Philanthropy. All content presented during the event is provided by IBM and Johns Hopkins.


Alex Oftelie, Subject Matter Expert - Business Analytics Group, IBM

As nonprofit Subject Matter Expert for IBM, Alex specializes in demonstrating the impact of Business Analytics on fundraising and engagement efforts of nonprofit’s throughout North America. Specific areas of expertise include predictive modeling, business impact analysis, survey design and sampling methodology, analytics training, and analytics implementation.

Emma Hinke, Associate Director of Research Analytics, Johns Hopkins University
Emma Hinke

Emma Hinke is the Associate Director of Research Analytics at the Johns Hopkins Institutions. She’s held this role since November 2012, and was previously a Senior Research Analyst at Hopkins since 2008. A Baltimore native, Emma has a background in applied mathematics and is President of APRA’s Maryland Chapter.


Mark Walston 

Mark Walston is a veteran communications professional with a 20-year history researching and reporting on higher education, with a focus on information technology. Mark has moderated numerous webinars for The Chronicle of Philanthropy, collaborating with a broad range of clients including Blackbaud, Crescendo Interactive, and CDS Global, among others. Mark recently interviewed college and university CIOs and other senior officers for a series of best practice case studies on database management and enterprise software. He also authored an Information Technology Forum advertorial series published in The Chronicle of Higher Education.

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