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Mapping the Mobile Journey: Identify the Moments that Matter Most to Consumers
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Tuesday, August 18, 2015 at 02:00 PM Eastern
Mobile has the ability to empower brands to follow their consumers along their purchase journey. But what points are most vital? And how do you connect the dots between mobile advertising, mobile consumers and their purchasing behavior? Hear from mobile marketing experts Michael Becker of mCordis and Chuck Moxley of 4INFO about what it takes to successfully map the mobile customer journey. He will identify the moments that matter, what breakthroughs brands and agencies can use to capitalize on these moments, and which measurement solutions can be used to gauge overall effectiveness. Attendees will find out:
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Presenters  Michael J. Becker, Cofounder & Managing Partner,mCordis
At mobile marketing consultancy mCordis, Michael advises marketers, agencies, and technology vendors on mobile and digital marketing, positioning and. He previously worked with the Mobile Marketing Association (MMA). Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.  Chuck Moxley, Chief Marketing Officer, 4INFO
Chuck Moxley brings more than 25 years' experience in advertising and direct marketing. Serving in senior executive roles on both the brand side and with agencies, he offers unique perspective that spans advertising, direct marketing and media. |
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