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Tips for Choosing the Right Material for your Premium Appliances

Available On Demand
Original Broadcast Date: August 04, 2015
Original Broadcast Time: 8:00 AM PST | 11:00 AM EST
Duration: 60-minutes


Sponsored by:



About this webinar
Today, polymers demonstrate the durability and performance that customers have come to expect from large appliances and floor care devices. To meet these demands and other marketplace challenges, brands and manufacturers must create premium products through continued innovation. That means choosing the right material, with the right thermal, mechanical, and rheological properties.
  • Customers expect durability and performance that can stand up to the daily grind of repeated cycles and the high-impact reality of the working world
  • Low-cost competition, consumer price pressures, and increased consumer desires are just some of the challenges for brands and manufacturers in the market today and keeping up with these demands requires continued innovation.

Choosing the right materials, with the right thermal, mechanical, and rheological properties, can help your products stand out from the competition and create brand loyalty.

You will:
  • Learn the challenges facing appliance manufacturers
  • Get insight about appliance trends
  • Discover a current consumer behavior that could impact future premium product spending
  • See comparison data for characteristics of various materials
  • Find ways to reduce noise in applications with mechanical motors

Speakers:
Steven Givens, Ph.D.
Sr. Polymer Applications Scientist
Eastman Chemical Company





Alex Dudal
Market Development Manager
Eastman Chemical Company





Moderator:
Norbert Sparrow
Editor-in-Chief
PlasticsToday, UBM Canon