Logo
This webinar was originally broadcast on:
Thursday, June 25, 2015 01:00 PM EDT / 10:00 AM PDT
 
If you have previously registered for this event, please login here:
 Email
 LOGIN

Registration is required to attend this event. Please register now.
First Name*
Last Name*
Title*
Industry*
Company Size*
Company*
Street Address 1*
Street Address 2
City*
State/Province*
Zip*
Country*
Phone*
Email*
NEW!... Early Registration!
 Check here if you would like to automatically be registered for webinars on the same topic
You must have Javascript and Cookies enabled to access this webcast. Click here for Help.
 
Please enable Cookies in your browser before registering for the webcast.
 
*Denotes required.
 
REGISTER
 Key findings from a commissioned study of 600 respondents across industries, functions, and geographies conducted by IDC, sponsored by OpenMarket, revealed the unstructured approach that organizations are taking with mobile messaging. This is especially problematic for today’s enterprises, as most companies demand payback on these initiatives in less than a year.

In this one-hour webinar we will explore the impact of mobile messaging on customers, employees and operational processes. Learn how implementing a company-wide mobile engagement strategy can benefit your business.

Topics covered:
  • Business value of mobile engagement by business function
  • How different industry segments are prioritizing their investment in mobile engagement
  • Understanding the challenges of a global mobile engagement strategy
  • How organizations are making the business case for investment
  • IDC guidance on creating an optimized approach to mobile engagement

Who should attend:
  • C-level executives – learn how mobile engagement fits into your long-term business strategy
  • IT VPs /Directors/Managers – ensure adherence to business continuity, security and performance standards
  • Customer Service professionals – learn how you can use mobile for more effective customer interactions and engagement
  • Business owners – understand how mobile can help you meet your business needs and ROI requirements

Presenters

Robert Parker
Group Vice President
IDC Insights


Andy Shirey
Senior Product Manager
OpenMarket

Moderator

Erik K. Linask
Group Editorial Director
TMCnet