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This webinar was originally broadcast on: Thursday, June 25, 2015 01:00 PM EDT / 10:00 AM PDT
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Key findings from a commissioned study of 600 respondents across industries, functions, and geographies conducted by IDC, sponsored by OpenMarket, revealed the unstructured approach that organizations are taking with mobile messaging. This is especially problematic for today’s enterprises, as most companies demand payback on these initiatives in less than a year.
In this one-hour webinar we will explore the impact of mobile messaging on customers, employees and operational processes. Learn how implementing a company-wide mobile engagement strategy can benefit your business.
Topics covered:
- Business value of mobile engagement by business function
- How different industry segments are prioritizing their investment in mobile engagement
- Understanding the challenges of a global mobile engagement strategy
- How organizations are making the business case for investment
- IDC guidance on creating an optimized approach to mobile engagement
Who should attend:
- C-level executives – learn how mobile engagement fits into your long-term business strategy
- IT VPs /Directors/Managers – ensure adherence to business continuity, security and performance standards
- Customer Service professionals – learn how you can use mobile for more effective customer interactions and engagement
- Business owners – understand how mobile can help you meet your business needs and ROI requirements
Presenters
Robert Parker Group Vice President IDC Insights
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Andy Shirey Senior Product Manager OpenMarket
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Moderator
Erik K. Linask Group Editorial Director TMCnet
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