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Capability only goes so far. Consulting firms are often proud of the technical expertise of their personnel—and with good reason. Without that level and know-how, any firm would essentially be worthless. But the days of the firm with the best capabilities are long gone. That toolbox merely gets you a call back. But there’s another side to the same coin—the importance of soft skills development. And too many firms and firm leaders have fallen into The Capability Trap—downplaying the more personal side of the business. So, while you’ve found great talent and trained them, it is very likely that you have not prepared them to effectively operate and interact with the most important people to your business—clients. What good is a practitioner that knows it all but rubs the client the wrong way; doesn’t proactively close out issues with a client; cannot effectively communicate key messages; and, avoids identifying up-sell opportunities? And who has time for this type of training and development? In this webinar, we’ll explore the all-too-often overlooked aspects of soft skills, and more importantly, what your organization can do to enhance them and, ultimately, drive more value to clients. Hosted by Consulting Editor-in-Chief Joe Kornik, this webinar promises a 360-degree view of the topic. Featuring insights and best practices on firms who successfully practice the softer side of the business and cracked the code on The Capability Trap. Join us online on March 7—at no cost—and uncover answers to such critical questions as: How are firms ensuring soft-skills success? What are some of the best practices to developing soft skills? What are some of the common pitfalls? What mistakes are firms making? How does a firm manage and track a ‘soft-skills advantage’? What steps should you be taking right now to position your firm for success? PLUS—get answers to your own questions during the live Q&A session immediately following the presentation. This event is offered free of charge to consulting professionals courtesy of our sponsor, Oracle+Netsuite.

Joseph Kornik
Publisher and Editor-in-Chief
Consulting® magazine

As Publisher and Editor-in-Chief of Consulting, Joseph Kornik oversees the editorial operations and overall mission of the publication. He is also responsible for the magazine’s Web site and all live and virtual events.

Keith Bevans
Partner
Bain & Company

Keith Bevans is a partner in Bain & Company's Chicago office. He is a leader in Bain's G&A Optimization and Business Process Redesign sectors within the firm's Americas Performance Improvement practice. Keith has nearly 20 years of management consulting experience and delivers strategies that work for business leaders.

Thomas Rodenhauser
General Manager, ALM Intelligence
Managing Director, Advisory Services

Tom has overall business responsibility for ALM Intelligence and Consulting Magazine. He has spent nearly 20 years advising leading management and IT consulting firms on strategic growth, talent management, and market positioning initiatives, as well as analyzed hundreds of consultancies in order to advise clients on best practices in consulting services. As head of ALM Intelligence's Advisory Services and former editor of Consultants News, Tom leverages his own extensive network and industry knowledge with ALM Intelligence's 40-year legacy of highly-referenced consulting industry analysis.

Casey Foss
Director
West Monroe Partners

Casey Foss is director of marketing for West Monroe Partners and a member of the firm’s executive team. She leads West Monroe’s Marketing team and strategy, as well as the firm’s key accounts program, and a multifaceted brand-building program that has produced a distinctive and highly respected marketplace reputation.

Terry Melnik
OpenAir Product Director
NetSuite

Terry Melnik leads product marketing for NetSuite’s professional services automation solutions, SRP and OpenAir. He joined NetSuite in 2014 to drive awareness and adoption of NetSuite’s solution. With over 15 years of experience, Melnik was in the software industry in leadership roles in professional services, product management and business strategy, as well as with several highly respected management consulting firms. He holds an MBA from Boston College.