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TGI Friday’s and Amazon: The Next Frontier in Guest Engagement
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Tuesday, January 30, 2018 at 02:00 PM Eastern
TGI Friday’s has taken the concept of digitizing traditional customer experiences to a new level. Not only are guests of the casual family dining concept able to get the full experience without leaving their homes, they don’t even have to pull out their wallets. This webinar will examine the partnership between TGI Friday’s and Amazon and showcase how traditional brands can not only survive in the Amazon era, but flourish if they properly leverage the tech giant’s capabilities. In one hour you’ll understand how the partnership works, how it benefits both brands, and how you can apply this concept to your own guest engagement strategy. Competition will be stronger than ever in 2018, which is why it’s important to leverage the tools that will provide the best guest experiences in an increasingly digital marketplace. |
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Presenters  Stephen Stone, Paytronix
Stephen Stone not only works on the back-end of the loyalty equation; he also belongs to several programs in the restaurant space. His experience as a consumer, combined with the expertise he gained from managing more than 300 loyalty programs in the restaurant industry, allows him to share smart, actionable insights that help restaurants better leverage their programs to increase guest engagement. Stephen’s past webinars have contained in-depth analysis of some of the top brands in the industry, including Starbucks, McDonald’s, Chipotle, Chick-fil-A, Domino’s Pizza, and Dunkin Donuts, with topics ranging from loyalty programs, to gift card management, to direct email and mobile marketing. Stephen has a bachelor’s degree in professional communications from Fitchburg State University and a master’s degree in communication management from Emerson College. |
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