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Wednesday, August 23, 2017 02:00 PM EDT / 11:00 AM PDT
 
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 As companies across industries grapple with disruptive new business models, digital transformations are the order of the day. Subscription-based commerce, agile billing based on consumption and outcomes, and innovating pricing strategies are critical to succeeding in hyper-competitive environments.

Recent research from Oracle uncovers how companies can employ emerging best practices to develop recurring revenue streams and encourage customer retention.
The era of subscription commerce has arrived. Companies are increasingly focused on generating recurring revenues by offering subscription-based services and business models. As the marketplace is seeing an exponential increase in the complexity of product mixes, enterprises are finding that existing transaction-based systems are unable to support the move from physical to digital goods and services. Powerful billing and revenue management capabilities are both critical and strategic for enterprises to be successful in this new age of subscription commerce.

What attendees will learn:
  • Why delivering a differentiated customer experience and retaining customers are critical to achieving business objectives.
  • How adopting new monetization models is tied to market leadership and strong revenue growth.
  • How cloud billing can deliver new digital and subscription-based services quickly and cost-effectively, provide real-time views of your customer base, and achieve financial compliance.

Who should attend:
  • Marketing executives looking to attract and retain customers, create profitable recurring revenue streams and develop smarter ways to price and bundle products
  • Finance executives charged with achieving Sarbanes-Oxley, GAAP and PCI compliance while managing cost and risk
  • IT executives interested in increasing agility and reducing complexity and risk by deploying cloud based monetization

Presenters

Jean Lawrence
Director, Product Marketing
Oracle Monetization Cloud


Mitch Ivey
Partner
PwC


Moderator

Paula Bernier
Executive Editor
TMC