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Convenience Over Culture: Why Starbucks is Leading a Restaurant Revolution
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Tuesday, August 08, 2017 at 02:00 PM Eastern
The biggest trend we’ve noticed among restaurant consumers is the increasing need for quick and convenient service. Starbucks once created a culture for guests who wanted to take their time ordering coffee and hang out in their stores. Today, Starbucks succeeds because of a loyalty program that promotes quick transactions and its speedy mobile platform with order ahead functionality. Guests today want to get in, receive their food and drinks, and get out. This webinar will address that phenomenon and look at how brands like Starbucks are leading a revolution in the restaurant space by forgoing their cultures to provide quick and easy checkout experiences. From traditional full-service restaurants implementing takeout windows, to fast food restaurants experimenting with delivery services and the growing usage of online and mobile ordering, there is a lot to unpack in this 60-minute presentation. You’ll walk away with insights you can use to improve the guest experience by building convenience and efficiency into every transaction. You’ll see examples from some of the most successful restaurants in the industry and get ideas that any brand can add to its guest engagement strategy. The future of the restaurant industry relies on the ability to accommodate this need, so don’t miss your chance to gain the tools and knowledge that will put you ahead of your competition. *Unless otherwise noted, Paytronix is not affiliated with any of the brands mentioned in this presentation, nor is this webinar sponsored or endorsed by any of those brands. This webinar is based upon publicly available information and Paytronix’s analysis of the industry. |
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Presenter  Stephen Stone, Paytronix
Stephen Stone not only works on the back-end of the loyalty equation; he also belongs to several programs in the restaurant space. His experience as a consumer, combined with the expertise he gained from managing more than 300 loyalty programs in the restaurant industry, allows him to share smart, actionable insights that help restaurants better leverage their programs to increase guest engagement. Stephen’s past webinars have contained in-depth analysis of some of the top brands in the industry, including Starbucks, McDonald’s, Chipotle, Chick-fil-A, Domino’s Pizza, and Dunkin Donuts, with topics ranging from loyalty programs, to gift card management, to direct email and mobile marketing. Stephen has a bachelor’s degree in professional communications from Fitchburg State University and a master’s degree in communication management from Emerson College. |
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