Logo

The Gamification of Loyalty: How Buffalo Wild Wings Motivates Guests to Visit, Play, and Earn Rewards


Wednesday, May 17, 2017 at 02:00 PM Eastern

Gamifying your loyalty program gives guests a compelling reason to keep visiting your restaurant. For many, Buffalo Wild Wings is the place to eat when the big game is on and the Blazin’ Rewards loyalty program with gamification is giving guests even more reason to choose this brand as their destination for watching sports or grabbing a bite to eat with friends and family.

In this webinar, we'll share a synthesis of public information regarding the brand's "Blazin Rewards" loyalty program and will review how gamification enhances Buffalo Wild Wings’ guest engagement strategy. This point of view is derived from Paytronix experts with more than 15 years of experience designing loyalty programs and incorporating technology into guest engagement initiatives for more than 330 restaurant brands.

In addition to reviewing Buffalo Wild Wings’ loyalty strategy, we’ll delve into the concept of loyalty gamification and you’ll learn what tactics to use to challenge your guests to come in, play, and earn rewards. Your guests will respond well to a gamified loyalty experience if this element of your program is properly managed.

After this insightful and energetic presentation, you’ll walk away with new ideas you can use to emulate the success of Buffalo Wild Wings.

Unless otherwise noted, Paytronix is not affiliated with any of the brands mentioned in this presentation, nor is this webinar sponsored or endorsed by any of those brands. This webinar is based upon publicly available information and Paytronix’s analysis of the industry.



Presenter

Steve Stone, Paytronix Systems
Stephen Stone not only works on the back-end of the loyalty equation; he also belongs to several programs in the restaurant space. His experience as a consumer, combined with the expertise he gained from managing more than 300 loyalty programs in the restaurant industry, allows him to share smart, actionable insights that help restaurants better leverage their programs to increase guest engagement. Stephen’s past webinars have contained in-depth analysis of some of the top brands in the industry, including Starbucks, McDonald’s, Chipotle, Chick-fil-A, Domino’s Pizza, and Dunkin Donuts, with topics ranging from loyalty programs, to gift card management, to direct email and mobile marketing. Stephen has a bachelor’s degree in professional communications from Fitchburg State University and a master’s degree in communication management from Emerson College.

 If you have previously registered for this event, please login below:
 Email
 LOGIN

Registration is required to attend this event. Please register now.
First Name*
Last Name*
Title*
Company*
Email*
Work Phone*
How would you best describe your restaurant locations?*
How would you best describe your job function?*
 I would like to receive e-letters from QSR magazine
 
Please enable Cookies in your browser before registering for the webcast.
 
*Denotes required.
 
REGISTER
You must have Javascript and Cookies enabled to access this webcast. Click here for Help.