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Why Domino’s Pizza® is Thriving as a Technology Company (and How You Can Too!)
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Thursday, January 26, 2017 at 02:00 PM Eastern
Keeping your guests engaged in 2017 means having the right martech to provide a seamless digital customer experience. Understanding how and why brands are succeeding at leveraging technology to connect with guests to compel more visits will help you develop a strategy that works for your organization. Domino’s Pizza® uses its technology as a strategic advantage to build customer loyalty. In this webinar, we’ll share a synthesis of public information regarding the brand’s ‘Piece of the Pie Rewards’ program and will review the types of technology Domino’s Pizza® uses to fulfill its guest engagement strategy. This point of view is derived from Paytronix experts with more than 15 years of experience designing loyalty programs and incorporating technology into guest engagement initiatives for more than 330 restaurant brands. You’ll walk away inspired by the innovative spirit at Domino’s Pizza®. Plus, you’ll be armed with insights you can share with your team to start using technology as a strategic advantage for your brand. You too can thrive as both a restaurant and a technology company when you use the right tools to attract guests and keep them engaged with your brand. |
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Presenter  Stephen Stone, Paytronix
Stephen Stone not only works on the back-end of the loyalty equation; he also belongs to several programs in the restaurant space. His experience as a consumer, combined with the expertise he gained from managing more than 300 loyalty programs in the restaurant industry, allows him to share smart, actionable insights that help restaurants better leverage their programs to increase guest engagement. Stephen’s past webinars have contained in-depth analysis of some of the top brands in the industry, including Starbucks, McDonald’s, Chipotle, and Dunkin Donuts, with topics ranging from loyalty programs, to gift card management, to direct email and mobile marketing. Stephen has a bachelor’s degree in professional communications from Fitchburg State University and a master’s degree in communication management from Emerson College. |
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