This webcast was originally broadcast on:
Wednesday, January 25, 2012 02:00 PM EST / 11:00 AM PST
The rise of Content Marketing and the success of Online Video has unleashed a tsunami of demand for online video content in the B2B world. Yet in most organizations, the budget is not keeping up with the appetite for video content. Neither are the skills and techniques to create rich, interactive content that works hard to generate, nurture, and convert B2B prospects. Internet content pioneer Michael Kolowich teams up with top interactive media researcher Paul Ritter for a fast-paced hour of tips, techniques, best practices, and insight about effective ways to create video assets that work.
What Attendees will learn:
- How video fits in to the content marketing picture
- New, low-cost ways to create video assets
- How to recognize potential video content that already exists in your organization
- New, easy-to-use tools to consider
- How the best companies and organizations are coping successfully
- B2B marketing executives and their teams
- Digital content creators and strategists
- Marketing strategists and advisors
- Video production professionals
Presenter
Michael Kolowich
CEO and Founder
KnowledgeVision
Michael Kolowich is one of the most experienced internet content experts in the world, having founded ZDNet and NewsEdge and led AT&T's New Media initiatives. A 25-year veteran of technology marketing (and a former Emmy-winning TV news reporter), he now leads KnowledgeVision, the world's most powerful platform for creating interactive video assets from PowerPoint presentations. He is editor of “Rich Content Daily”, a review of the best thinking in content creation.
Moderator
Paul Ritter
Vice President
Interactive Media Strategies
Paul Ritter is Vice President of Interactive Media Strategies and is the Managing Director of the firm's video industry awards program, the Excellence in Enterprise Video Awards that showcase thought leaders and innovators from around the country. He is a veteran of the research industry, having worked for leading analyst firms such as the Yankee Group and Wainhouse Research and is the author of dozens of research publications, case studies and white papers. He has been featured in and produced more than 100 webcasts, including video research briefings, thought leader webcasts, and video case studies. He is a frequent speaker at web seminars and industry conferences, including the firm’s Business Video Expo produced in conjunction with TMC.
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