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Apps for Brands: An Ad Age Webcast
Event Date: October 27, 2009 at 02:00 PM EDT
In just a few years, mobile apps have changed our phones, how we use them, and, ultimately, the brand landscape.

But how best to accelerate marketers' legitimate involvement in such a direct, personal form of interaction with consumers?

During Advertising Week this year we hosted a half-day of panels and discussions with key marketers and developers behind some of the best brand-oriented apps to learn just how they found success.

While we saw demand from all corners of our readership, many couldn't make it to Advertising Week, so we've brought the most popular parts back for extended discussion with participants, on-demand viewing and access to presentation materials.

We'll cover:

• Efficiently developing and deploying quality, robust mobile applications
• Measuring your success for your brand and developing realistic goals
• Packing value, be it utility or entertainment, into your app to outshine the competition
• Developing on-brand concepts to fully engage an energized audience
• Leading customers along a trail of relevant applications and monetizing extended relationships

Join us for an exciting trip into the wild and wooly realm of branded apps and learn how they can best benefit your company.



Presenters:


Matt Bean
Articles Editor
Men's Health

Ryan Charles*
Senior Product and Marketing Manager
Zagat Survey

Aileen Lee*
Partner
Kleiner Perkins Caufield & Byers

Carl Minchew*
Director of Product Development
Benjamin Moore & Co.



Matt Galligan*
CEO and Co-Founder
CrashCorp

Doug Gottlieb*
Vice President
Digital Products
Barnes & Noble.com

Walker Fenton*
General Manager for
NewsGator Media and Data Services
NewsGator

Rei Inamoto*
Chief Creative Officer
AKQA


Moderator:

Nick Parish, Advertising Age

*Speakers will be available for live Q+A during the webcast.

Click here for more biographical information on our speakers.

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