Speakers:
Bill Crowley - VP and Group Publisher, TechTarget

Marilou Barsam - SVP, Client and Corporate Marketing, TechTarget

Sponsor:
IT Agenda

Summary:
Careful marketing content development and media alignment is critical to running succesful lead generation and branding campaigns. You need to build and align your content for each audience you plan to reach, and for each stage of their buying process. In this webcast, we explain which IT pros respond to specific content at certain stages of their product research and why. The presentation includes case studies on content alignment to the technology buying process that support our extensive research and experience as consultants to hundreds of technology marketing campaigns.