"How Large Enterprises Effectively Integrate Paid & Natural Search Marketing"   This presentation is no longer available.   >> Large enterprises face unique challenges integrating SEO and Paid Search. In the past, CEOs, CFOs, CMOs, and CTOs ignored Search. The most honest CXOs will confess, “A couple years ago, I didn’t even get Google.” Much less Yahoo, MSN or Ask. >> Now the best and brightest Fortune 500 and Forbes 400 executives deploy sophisticated SEO / SEM strategies to deliver top-line revenues and bottom-line profits. >> Big brands and large enterprises are shifting budgets online and away from television, print and radio. Huge companies spend record amounts in Google, Yahoo, MSN and other search engines. Big business, though, didn’t prepare for the demands of complex and sophisticated SEO and SEM campaigns. >> The best CEOs demand dashboard metrics. The brightest CMOs demand sophisticated SEO / SEM strategies and tactics to hit their numbers and achieve their branding goals. >> If you’re a CEO, CFO, or CMO who fields questions from Wall Street analysts about online strategy, you need to see this webcast. If you’re a CTO in charge of millions of website pages, you need to tune in. Attend this Webcast and you will learn: Who are the most search-savvy “captains of industry” What the smartest CMOs know about integrating big business campaigns that you don’t. Where in your large enterprise organizational structure integrated campaigns will fail most often. Why silos cause you to miss your quarterly numbers, reduce your annual bonus – and could cost you your career. How to break down big business organizational silos to maximize return-on-investment for SEO/SEM. Speaker: Kevin Heisler, Executive Editor, Search Engine Watch Kevin Heisler is executive editor of Search Engine Watch. He's a seasoned search and advertising industry veteran. Heisler has presented at Search Engine Strategies and other global conferences, including Net.Finance, EyeForTravel, and the eMetrics Marketing Optimization Summit. His webcasts focus on how CMOs can break down silos to successfully integrate search marketing into their strategic business plans. Kevin has been interviewed about breaking news and search engine industry trends on CNN International, MSNBC, Reuters television, and other international media outlets. His former roles include Vice President, Strategic Accounts for integrated digital marketing firm 360i; Director Business Development for Didit Search Marketing; and search industry analyst at Jupiter Research. He has marketed proprietary bid management technology, including Innovation Interactive's SearchIgnite technology and Didit's Maestro platform.     iProspect® is the Original® Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI through natural (organic) search engine optimization, paid inclusion management, pay per click advertising management, feed management and other related services.   Test Your System   Help   Download Real Player   Download Windows Media Player