Your library's brand is more than a logo, and a strategic approach to branding and identity development will enable you to consistently express your library’s values and unique personality to your community. It will make your library memorable and recognizable, show that you care about details, and ultimately increase the amount of trust members have in your library.
During this insightful discussion moderated by Aaron Schmidt, Principal, Influx Library User Experience and LJ columnist (The User Experience), library branding mavens will share the basics of branding and identity development, show examples from their successful efforts, and share practical tips that you can implement right away.
Panelists
Tina Thomas, Director, Marketing, Communications and Fund Development Division
Padgett Mozingo, Marketing and Communications Manager, Richland Library (SC)
Andrew Colgoni, Creator, Ad/Lib
Moderator
Aaron Schmidt, Principal, Influx Library User Experience
Presented by: Library Journal, GALE CENGAGE Learning, Rowman & Littlefield, and Total BooX
Event Date & Time: Tuesday, October 14th, 2014, 3:00 PM – 4:00 PM ET / 12:00 PM – 1:00 PM PT
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NOTE: Lead the Change programming is designed for ALL library staff members and stakeholders – directors, managers and supervisors; trustees; and staff at every level across all departments in public, academic and school (K-12) institutions.
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