Session overview:

Content marketing is top-of-mind for any marketer that wants to get heard through the noise, but many marketers are creating content with no insight into how it is performing. How do you create a content strategy that drives demand and how do you track your efforts? Join Dayna Rothman, Director of Content Marketing at Captora and Author of Lead Generation for Dummies as she helps you find those metrics that matter and learn how to:

• Create a content strategy geared towards lead generation
• Craft your content team and scale your production
• Promote your content and drive leads
• Use the right measurements to measure and track your efforts