This live webcast investigates how content owners can maximise consumer engagement and monetisation on their multiscreen TV services. It considers the impact that a well-executed multiscreen strategy has on viewing behaviour, how you can get consumers to spend more time watching and interacting with a content brand and how this engagement can be turned into revenue, including through advertising.

The one-hour discussion considers the potential role of data gathering and analysis and the benefits that a good data strategy delivers to viewers, broadcasters and advertisers.

This is a live interactive discussion with questions from audience members. Please register to listen live online and participate in the debate. 

Speakers:

• Kevin Gallagher, CIO, Channel 4
• Daniel Thunberg, SVP, Commercial, Piksel
• Richard Broughton, Director, Broadband, IHS Technology

​Moderator - John Moulding, Editor-in-Chief, Videonet

The webinar will start at 1600 CEST / 1500 BST / 1000 EDT on Tuesday 24th June.