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Qualcomm Vuforia: Enabling Mobile Apps to See

Wednesday, September 18, 2013, 9am PDT

Please join our speaker, Jay Wright, Vice President of Product Management, Qualcomm Technologies, Inc., for an update on Vuforia, Qualcomm's industry-leading software platform that enables apps to see and connect digital experiences to physical products. Vuforia is supported by a global ecosystem of 65,000+ developers and has powered more than 5,500 commercial apps. Specific topics that will be covered in this presentation include:

  • An overview of Vuforia and new developments with the platform;
  • A review of augmented reality use cases, and a look at several popular Vuforia-enabled apps;
  • An introduction to Smart Terrain, which allows developers to create apps that enable users to create their own play space and interact with the physical world in new ways by enabling game physics to apply to real-world surfaces and objects.

Speaker: Jay Wright, Vice President, Product Management, Qualcomm Technologies, Inc.


Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3G, 4G and next-generation wireless technologies. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its products and services businesses, including its semiconductor business, QCT. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other.
 
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