Email Marketing: Best Practices in a Multichannel, Multi-Device World
 This presentation is no longer available.
 
Tuesday, April 30 - 2:00pm ET / 11:00am PT
 
In a world awash in digital noise, it is increasingly difficult for b2b marketers to make their voices heard. And while email remains one of the most effective tools in a b2b marketer’s toolbox, the question remains: how can you make your email efforts stand out in a prospect’s inbox?
 
Email Marketing: Best Practices in a Multi-Channel, Multi-Device World will look at the current trends in email marketing, how marketers are allocating budgets, and the challenges and opportunities b2b marketers face. What’s more, we’ll hear from top b2b marketers who will reveal their own best practices for creating successful campaigns.
 
Savvy marketers understand that email is an essential part of a successful campaign. But many face challenges when it comes to integrating email and social, creating winning creative and subject lines, and improving deliverability. They face questions about how to figure email ROI and grow and retain their lists. This webinar will address these challenges and more.
 
Moderator:
Christopher Hosford
East Coast Bureau Chief
BtoB Magazine
 
Panelists:
Phil Dolan
CMO
Navicure
 
Alison Shaffer
Director-Marketing Operations and Analytics, Demand Generation
Dell Inc.
 
John DiStefano
Research Director
BtoB Magazine
 
 

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