Keeping Your Stories Straight: Aligning Social Media and Content Marketing Strategies

Event Date:
March 13, 2013 2:00 PM ET / 11:00 AM PT


With the continued emergence of social media channels as viable components of the marketing mix, are you properly aligning your social and content strategies to tell the right story to potential buyers? Join Ardath Albee, B2B marketing strategist and CEO of Marketing Interactions, and Paige Musto, Sr. Manager, Public Relations and Social Media for Act-On, as they discuss:
  • Creating a continuous, consistent program to align social media and content marketing disciplines over time
  • Buyer touch points and lead nurturing throughout different stages of each strategy
  • The shifts to make as social media permeates today's marketing landscape
  • Metrics for measuring contribution of social media to marketing performance
  • Success stories and case studies to give you ideas about how to get started

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