Moneyball Meets Marketing How the best-in-class use big data and advanced analytics to increase digital marketing results   Best-in-class businesses are taking advantage of big data analytics to power their marketing—especially in digital channels such as the web, mobile and social media. Is your organization effectively and efficiently using this wealth of insight to drive relevance and increase performance? Join this webcast with Trip Kucera, Senior Research Analyst at the Aberdeen Group, as he shares their results of the 2013 Big Data for Marketing survey, and find out about the challenges, successes, and future plans of leading businesses for incorporating data analytics into marketing programs. Plus, get tips from IBM and industry experts about the solutions that make it practical for marketers—and easier for IT—when it comes to leveraging data across your digital marketing efforts. This presentation will begin on March 14, 2013 at 01:00 PM Eastern Daylight Time. Audience members may arrive 15 minutes in advance of this time. Join this webcast to learn: Top pressures driving the consideration and adoption of marketing analytics Use cases of big data in marketing How strong the relationships are between marketing and IT in leading organizations Technology solutions that make working with big data effective and efficient for marketers Strategies that enabled the Best in Class to turn big data into better business results Speakers: Trip Kucera Senior Research Analyst for Marketing Effectiveness and Strategy Aberdeen Group Akin Arikan Evangelist, Digital Analytics and Marketing Optimization Solutions IBM J. Graeme Noseworthy Strategic Messaging Director, Big Data for Marketing, Media & Entertainment   Test Your System   Help   ON24 Privacy Policy