Integrating Mobile Marketing for Truly Customer-Centric Marketing
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Register today and hear from guest speakers Jennifer Wise, analyst with Forrester Research, Inc., Rey Abelardo, Sr. Web Developer, Petco and Blair Reeves, Product Marketing Manager for IBM as they discuss how to integrate mobile marketing tactics into your campaigns and engage customers through the digital channels they prefer.

Join us as we hear real-life examples of Petco's approach to mobile marketing:
  • Optimization across the full range of experiences "mobile" offers: email, web, apps, social, SMS, and more.
  • Delivering a consistent omnichannel experience to the customer
  • How marketers can leverage new mobile capabilities and real-time context, like location, QR codes, cameras, etc.
  • How mobile can now be embedded by design into marketing campaigns to enrich the customer experience and boost engagement


Jennifer Wise
Forrester Research, Inc.

Rey Abelardo
Sr. Web Developer

Blair Reeves
Product Marketing Manager

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