Choosing the Right Bid Optimization Platform to Drive Paid Search Results   This presentation is no longer available.   As a search marketer, you know that automated bid optimization is one of the critical aspects of managing today’s SEM campaigns at scale—it’s the engine that drives campaign performance, providing sophisticated technology to meet your unique business goals. Since bid optimization can make or break search campaign performance, marketers need to carefully evaluate different options before investing in one. Join ClickZ Expert and paid search luminary Kevin Lee, who will outline the bid optimization process and benefits that will help search marketers achieve enhanced performance and better results. You will learn: •How automated bid optimization can help search marketers meet their unique business goals •Why smart, fast, and flexible platforms are a must in an increasingly-complex search landscape •How to navigate the balance between automation and control to achieve the best results   Test Your System   Help   Download Flash Player