Link Building 101 - What is it and why does it matter?   This presentation is no longer available.   SEO can be confusing and learning on page factors of SEO is daunting, so when you learn that inbound links and link building are a vital part of SEO and rankings it can often overwhelm you. The truth is that inbound links are the most powerful element of SEO but learning what link building is, how it works and why it matters can put most marketers over the top. This session is all about what link building is and why it matters. At the end of this session the attendee will: Be able to explain why inbound links are vital to SEO Understand the important factors of a inbound link and what to look for Know the basic principles of conducting an effective and link building campaign Be able to intelligently discuss link building Speaker: Jon Ball, Co-Owner, Page One Power Click here to view further information on our speakers.   Test Your System   Help   Download Flash Player