Press Releases: The Content Marketer's Not-So-Hidden Treasure Event Date: July 18, 2012 3:00 PM ET / 12:00 PM PT Overview: When it comes to content marketing and maximizing earned media, the value of the press release is growing ever stronger. Providing an influential and engaging outlet to market one’s brand across multiple channels – as well as increase search visibility of one’s content, press releases are becoming an integral part of the marketing mix. Join the Content Marketing Institute for this FREE webinar as we discuss how the effective use of press releases can help support marketing initiatives and drive action on the part of your target audiences. During this webinar, we will discuss: The role of press releases in content marketing Use of press releases as a lead generation channel (often with a favorable cost per lead!) How multimedia content drives enhanced press release engagement   Test Your System   Help   Download Flash Player