Vertical Market Selling — Avoiding the Commodity Trap
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Most print providers have the basis of a great vertical market selling program. The challenge is to identify those high value customers, applications and messages that will drive salespeople to more sales and success. Great salespeople have learned that by knowing critical customer business issues within vertical markets they will be more productive and successful. The payoff is less time to learn and more sales. Joe Rickard will share the key steps and current best sales techniques in gaining more business through vertical market selling.
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