What's New: Integrated Digital and Cross-channel Marketing
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IBM invites you to join us and learn about the unprecedented depth and breadth of marketing capabilities available to customers with the latest product releases from IBM’s Enterprise Marketing Management (EMM) group.
This sixty minute customer-only webinar will be packed with information about the powerful enhancements we’ve made to our marketing solutions. We’ll show you how you can now create compelling experiences and engage customers in consistent, well-planned dialogues that are truly cross-channel without the labor, risks, and delays you face in custom integrations. We’ll also debut our newest product, IBM Coremetrics Content Recommendations.
You’ll learn about the following new capabilities EMM has developed:
  • Easier access to digital customer profile data from within customer relationship marketing applications such as campaign management, so you can automate cross-channel retargeting, cross-sell and retention marketing campaigns based on both digital, and traditional behavior triggers
  • The industry’s first complete cross-channel customer interaction history and statistical marketing attribution capability, so you can optimize marketing performance management
  • New social media analytics and marketing capabilities that turn social media into a channel for targeted, one-to-one marketing messages, extending social media marketing beyond just digital branding
  • Integrated real-time marketing capabilities, including a new way to use IBM’s product recommendation and real-time interaction management capabilities together, and a new digital content recommendation capability
  • Richer mobile interaction insights that let you weave mobile into a cross-channel and cross-device marketing strategy by understanding how customers are using different mobile devices over time to provide a tailored experience based on the customer's immediate needs and device
  • The industry's first 'gold tag' for Web sites, which lets you capture and share Web data with other applications and partners more quickly and more easily
  • New “post-click” email analytics

Click here to see other, related EMM Customer webinars.

Akin Arakin
Product Marketing Manager
Enterprise Marketing Management group

Alan Bunce
Product Marketing Manager
Enterprise Marketing Management group

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