Charting the Course to a Customer-Centric Business
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Watch this video broadcast with Forrester analyst Brian Walker, and Craig Hayman, General Manager of IBM Industry Solutions, to see the groundbreaking results of a Forrester survey of over 400 business and technology leaders who are succeeding in challenging times. Find out how organizations, like T-Mobile, are making customer focus a strategic imperative by getting ahead of rapidly changing business needs, collaborating across roles, and adopting flexible technology solutions.

Across every industry, customers are changing the dynamics of business - they’re demanding more, their demographics are shifting, and they’re using technology like never before. Business leaders are also dealing with growing economic uncertainty, tougher competition from emerging markets, increasing costs throughout the supply chain, and inflexible, overloaded IT systems. It’s harder than ever to survive - much less thrive. Register for this broadcast to learn:
  • How smarter organizations are measuring and understanding customer interactions, satisfaction, and cross-channel behaviors
  • Why successful leaders are promoting collaboration across departments and roles, and how to break down silos in your own business
  • How flexibility and adaptability is vital to future success, and how technology can enable a customer-centric approach

  Speakers:

Brian K. Walker, Vice President, Principal Analyst serving eBusiness & Channel Strategy Professionals, Forrester

Brian Walker serves eBusiness & Channel Strategy Professionals and specializes in how businesses can best use technology to drive results. Mr. Walker is a leading worldwide expert in eCommerce platforms, multichannel commerce and marketing technology, and mobile commerce.

Mr. Walker has experience with a wide range of eBusiness technologies, including eCommerce platforms and software-as-a-service (SaaS) offerings, mobile commerce solutions, analytics, rich imaging, search, personalization, and content management, among others. With specific expertise within retail, B2B, and online travel, his interests focus on multichannel strategies and technology solutions that support a wide range of business goals.

Przemek Czarnecki, Director, Web and eCommerce Development, T-Mobile USA

Przemek Czarnecki is currently the Director of Web and e-Commerce Development at T-Mobile USA and has been in this role since August 2009. His responsibilities include overseeing development and transformational programs for T-Mobile’s e-commerce and e-service. Between 2008 and 2009, Mr. Czarnecki served as the Director of Mobile Software Development and built the Android software development team at T-Mobile USA. He moved to the United States from T-Mobile International in Germany where he was Executive Vice President of Device Technology. In this role, he had responsibility for the device technology strategy, as well as mobile applications development and management, for T-Mobile’s operations in Europe. Mr. Czarnecki moved to Germany from Poland where he worked for PTC Era (today: T-Mobile Poland) as Executive Director of Product Development and Management. In this role, he built the first mobile portal in Poland and managed the P/L of the emerging digital content business. Mr. Czarnecki holds a Master of Science degree in Engineering/Telecommunications from Warsaw University of Technology.

 
Craig Hayman, General Manager, IBM Software Industry Solutions

Craig Hayman is the general manager of the Industry Solutions, IBM Software Group. As general manager, Mr. Hayman has oversight for a business unit focused on delivering high value, integrated solutions that enable better business outcomes for clients by building smarter industries - a portfolio which includes IBM's Industry Frameworks, Enterprise Content Management solutions, and Industry Solution products.

Prior to joining IBM, Mr. Hayman co-founded an enterprise tools vendor after holding IT positions at British Telecom and Credit Suisse First Boston. He holds a Bachelor of Science degree in Computer Science and Electronics from the University of London.

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