Pursue a platform approach to product innovation Midsize manufacturers leverage PLM, enterprise integration as a competitive weapon   This presentation is no longer available.   Innovation calls on the entire manufacturing enterprise—not just design engineering—to move products through production and out into the supply chain, where after-sales service and product end-of-life can be fully scoped. But the functional silos that make up the enterprise—and the solutions that have evolved to fit those functions—inhibit sound information management in pursuit of innovation. Enterprise, supply chain, customer, CAD, and product lifecycle management (PLM) systems each have their own set of relevant product data—a factor that leads to gaps and overlaps among the systems. By placing PLM atop an enterprise integration platform, a product development information platform can be had to stimulate innovation and top-line growth. The services-oriented architecture on which such a platform is based allows enterprises to work seamlessly with various applications. Supplementing this approach with PLM templates particular to vertical manufacturing sectors—and with needed consulting services—brings enterprise-driven innovation within the reach of midsize manufacturers most impacted by globalization. Tune in to learn more. SPEAKERS: Jim Brown VP and Service Director, Global Product Innovation and Engineering Aberdeen Group Martin Rabot Teamcenter Practice Manager INCAT Kerry Grimes Vice President, Midmarket and Global Channel Sales UGS MODERATOR: Kevin Parker Editorial Director Manufacturing Business Technology Speaker Bios     Test Your System   Help   Download Real Player   Download Windows Media Player