IBM Smarter Commerce Helping midsize businesses improve marketing effectiveness     Now available on demand ! Customers now have unlimited access to information, shop and do business from virtually anywhere, anytime, and share their views with the world. Customer expectations of service and price are soaring. And they can make or break brands overnight. We have entered the era of the empowered customer. This is changing the way products are marketed, sold, manufactured and sourced. To understand the evolving role of CMOs and marketing leaders in this new era, the IBM Institute for Business Value conducted a research study that included face-to-face interviews with 1,734 CMOs from companies of all sizes, spanning 19 industries and 64 countries. These conversations and our in-depth analysis of study findings underscore the need to respond to three new realities: The empowered customer is now in control of the business relationship Delivering customer value is paramount — and an organization’s behaviour is as important as the products and services it provides The pressure to be accountable to the business is not just a symptom of hard times, but a permanent shift that requires new approaches, tools and skills. IBM’s Smarter Commerce initiative helps midsize businesses address the challenges and opportunities created by these empowered customers. Join the IBM Smarter Commerce webcast: To hear what CMOs in midsize businesses are saying about the challenges they’re facing To gain an understanding of the evolving role of marketing leaders in midsize companies To see how IBM’s Smarter Commerce approach can help your company thrive in the era of the smarter consumer Speakers: Ron Kline Director of Global Midmarket Marketing   Test Your System   Help   ON24 Privacy Policy