With sales and marketing budgets showing low growth and ever-higher revenue targets, it’s more critical than ever for companies to maximize the return on their investments. So, how can you identify the best prospects for your products and services? Could you be selling more to your current base of customers?

Join CRM industry experts Denis Pombriant, Founder and Principal Analyst at Beagle Research, Tom Carlock, Leader of Data Strategy at D&B, and John Donahue, Marketing Director at Zurich Insurance, for a panel discussion on the key challenges inhibiting CRM success -- and best practices for overcoming them to drive revenue.

In this interactive discussion, featuring a case study from Zurich Insurance, you will learn:

• How to improve prospecting results using effective CRM strategies
  
• The impact of social media and how to better leverage it within your CRM solution
  
• How to create a more complete picture of your prospects to improve conversion rates
  
• How to profile your best customers to find new opportunities and grow revenue
  
• The critical success factor for any successful CRM solution