Why be Social?   This presentation will begin on March 03, 2011 at 04:00 PM EST / 1:00 PM PST. Audience members may arrive 15 minutes in advance of this time.   Just as the dawn of e-business changed business forever, ten years later organizations find themselves at another junction point in the evolution of business: the coming of age for Social Business as social computing and social media are integrated into enterprise design. Social Businesses outperform their competitors by embracing social networking technologies to be more engaged and transparent with their customers, business partners and employees and more adaptive to the market. Join moderator Stan Gibson on March 3rd as he interviews Sandy Carter and Jeremiah Owyang on: What is a social business What is the current market state What is the business case for becoming a social business Learn how a social business cultivates trusted relationships and capitalizes on them when and where needed in order to grow, innovate and make people more effective by enabling secure and frictionless interaction among people across the business network.   Test Your System   Help   ON24 Privacy Policy