This presentation is no longer available.   Date: Tuesday, November 3, 2009 Time: 2:00 PM EST Duration: 60 minutes   In the past few years, digital magazines have become a valuable way to increase circulation and exposure while driving digital revenue. In a special two-part webinar, viewers will learn how one publisher has integrated their digital magazine into their strategy and also get a preview of a forthcoming study on the medium from a new media expert. Join Brigitte Johnson, APR, as she explains how Tree Farmer has embraced digital magazines and formulated a strategy that's been driving readership and helping to sell advertising for several years. You’ll learn successful strategies and tactics for digital editions that have helped the Tree Farmer Brand. Then, learn as Josh Gordon from Smart Media Sales previews his forthcoming study on emerging models for digital magazine revenue generation. The first of its kind, Gordon's report details brands making money via their digital edition and surveys thousands of readers for their thoughts on the medium. Due to be released late in the year, webcast attendees will be the first to learn what Gordon's research will reveal. Moderator: Sean Callahan, Media Editor, Media Business Speakers: Brigitte Johnson, Director of Communications & Executive Editor, Tree Farmer Magazine Josh Gordon, President, Smarter Media Sales   Test Your System   Help