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Diane Baron

Debbie Langenfeld

Phil Fritz

Tuesday, May 12, 2009 12:00 - 1:00 p.m. EDT 16:00 - 17:00 GMT Speakers: Diane Baron, Tivoli Manager, Service Management Marketing Debbie Langenfeld, Tivoli Program Director, SOA Management Phil Fritz, Manager, Data Center Transformation Strategy Sridhar Muppidi, Tivoli Sr. Architect, Security

Businesses today are challenged on many fronts—rapid change due to globalization and emerging technologies; rising costs; the exploding volume of data and transactions; the proliferation of smart devices; more and tougher compliance requirements; and fragmented IT environments that degrade productivity, operational efficiencies and service quality.

Many organizations are turning to Service Oriented Architecture (SOA) for the agility and flexibility that today’s challenges demand. SOA enables them to create loosely coupled services from existing assets and new sources, providing tremendous value.

But SOA also brings with it new challenges in managing the IT environment. The dynamic dependencies among SOA services and the applications, data, and infrastructure underneath them add a new twist to delivering on Service Level Agreements and managing change. That’s where service management comes in, enabling effective and efficient visibility, control and automation of all SOA components—as well as the underlying infrastructure.

Join IBMer speakers Diane Baron, Phil Fritz and Debbie Langenfeld to explore the major Service Management capabilities that can tame the complexities of SOA. Learn why a recent study shows that the happiest SOA managers are those who have also implemented Service Management.