Date: Thursday, June 26, 2008 Time: 2:00 PM EDT Duration: 60 minutes

Just four years ago, digital magazines were considered a fringe product, curiously capable of building incremental international circulation. But recent research shows that for some publishers, these hybrid products are serving as valuable online assets, offering readers an engaging online experience while presenting advertiser with higher click-through rates than seen on website.

Learn from a leading analyst about the shift in reader behavior and listen as successful publishers share their secrets for being successful with this product.

Moderator:

Marie Griffin, Media Business

Speakers:

Steve Paxhia, Gilbane Group

Bob Fernekees, Information Today, Inc.