Trends Watch 2015: Using Open Data and Personalization at Museums
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Join Elizabeth Merritt of the Center for the Future of Museums as she dives deep into two of the leading trends for museums in the TrendsWatch 2015 Report. She’ll share a brief summary and examples of how museums are using open data and personalization to: • Audit data and determine what information should be “open” to the public • Restructure membership programs to create relationships with constituents • Use past interactions to learn what constituents enjoy so that you can invite them to similar events in the future
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